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Interview with Athena Yu

Last year Binance decided to open its NFT platform in June, starting with 100 artists.


Now, thanks to the big hype around the sector, the platform has more than 1000 artists and companies that use their service.

This is why we decided to interview Athena Yu, Deputy Head of Binance NFT, to know more about the project and its future.

Can you give us some numbers of the Binance NFT Platform?

Since our launch in June 2021, we’ve onboarded over 1,000 creators worldwide and supported the creation and listing of over 2.5 million NFTs across a wide variety of categories like art, collectibles, gaming, sports, e-sports, entertainment, luxury fashion, virtual land and more. As a top destination for NFT traders, we’ve also increased active traders by 9x and trading volume by 30x since the first month we launched.

Mystery Boxes were our brainchild to make NFT collecting and trading more fun, interactive and engaging for our community. In 2021, we sold over 1 million Mystery Boxes and achieved over $360 million in trading volume from Mystery Box sales.

At the end of 2021, we’ve collaborated with over 60 gaming projects and listed over 1 million gaming NFTs, including in-game tools, powerups and collectibles, just to name a few.

As of Dec 22, our total trading volume from IGO drops have reached $188 million, and we broke a new record, hitting $40 million in trading volume from IGO launches in just one month. Fun fact: our most expensive gaming NFT sold at a whopping $1,937,600 (4,000 BNB).

And it is at this stage that the Non Fungible Tokens make their entrance…

As a community-driven NFT marketplace, we’ve consistently tweaked and added new features in response to user feedback. We added more ways for creators to express themselves, including creator profiles, collection pages and more. And our users enjoyed intuitive upgrades, including ranking boards, better indices and recommended collections. In addition, Binance NFT also enables our users to deposit their NFTs on the Binance NFT Marketplace from their decentralized wallets via our WalletConnect feature, making NFT transactions fuss-free.

To support a larger ecosystem, we added multi-chain support for NFT deposits and withdrawals from BSC and ETH networks in October 2021. Since then, we’ve welcomed more and more NFT creators, collectors and traders to join the Binance NFT experience and our ever-expanding metaverse.

We also launched the Subscription Mechanism, a new purchase method that ensures users a fair and equal chance of successfully buying their favourite NFT.